“For over 30 years we have been one of the successful pioneers in sports and exclusive vehicle components for Mercedes”, explains Marcus Lorinser, the General Manager of the Mercedes tuning company of the same name from Winnenden.
While lots of other companies in the automobile industry are severely reducing their activities in light of the current difficult economic climate, the Swabian vehicle tuner is concentrating on expansion. “Right now we are looking for new trading partners, who want to be a part of the worldwide success of our brand”, says the entrepreneur. For this purpose they have started their own small campaign, under the slogan “drive it – sell it” which is intended to expand the German and International sales network. For interested car dealerships the sale of complete vehicles and accessories from Lorinser opens up completely new sales opportunities and the chance to gain new customers.
The wide product range of the vehicle tuner is thereby made available to them: Lorinser does not just cover the luxury end of the market, but also offers an extensive range of products for vehicles such as the A and B-Class or Smart. These are cars which, particularly today, enjoy high demand and excellent social acceptance. The extensive product range of Sportservice Lorinser comprises interior and aerodynamic parts as well as performance improvements for petrol and diesel engines, suspension systems and a large range of high-quality light metal rims. The company is therefore much more than just a “tuner”, as the status of the family company as a vehicle manufacturer impressively shows. With its expansion policy Lorinser wants to set a positive example for the industry.



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